The Service Crucible Podcast

Where real operators get real insight.

Most podcasts in the trades chase trends or repeat the same playbook. Not here. 

The Service Crucible Podcast dives into the operational backbone of home service businesses that scale with purpose and profit.

Hosted by Norris Ayvazian, every episode features owners, leaders, and systems
thinkers who’ve built high-performance teams, controlled costs, and pushed for real multiples—not just better logos.

This show exists for founders who are:

• Tired of duct-tape growth and want clean, repeatable systems

• Done chasing lead volume without fixing closing % or margin

• Focused on valuation, not vanity

• Ready to lead like a CEO, not a firefighter

You won’t hear marketing "tips" or shiny tech. You’ll hear how companies actually scale, retain, and win.

If you want a company that earns respect from investors and loyalty from your team, this is your playbook.

🎥 Watch on YouTube
🎧 Listen on Apple