Coaching Alone Won’t Save You. Systems Will.
We’ll show you the path, but no one can walk it for you. Execution and accountability separate the contenders from the pretenders.
Save 20% on yearly plan!
Academy
Academy+
Forge 🔨
Ignite 🔥
Build Your Blueprint
Core 5 Service System
Our proprietary Core 5 Service System transforms every customer interaction into lasting value. Built on Expectations, Education, Experience, Execution, and Excellence, this proven methodology creates predictable success by aligning your entire team - from CSRs to field techs - around service excellence. Companies implementing this system see their callbacks drop below 1% while average tickets increase 30%+ as customers commit to premium solutions.
The Four Forges
Transform your potential into performance through four proven catalysts: Trust the Process, Engine of Success, Navigating Numbers, and Customers for Life. These Forges aren't just concepts—they're the systematic framework that turns good companies into industry leaders. Companies mastering the Forges see margins consistently above 50% while building sustainable, scalable growth. This methodology has driven success across operations from $2M to $60M+ in revenue.
Resource Library
Every tool you need to scale: battle-tested SOPs, compensation plans, job descriptions, pricing calculators, costing spreadsheets, performance metrics, hiring guides, and operational manuals. Stop reinventing the wheel – leverage proven systems that drive results.
The Forge Alliance
Gain access to the Forge Alliance—our exclusive buying network that secures VIP service and elite discounts from top vendors, matching the savings typically reserved for $100M+ companies and private equity groups.
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Coaching
Anniversary Credit
Loyalty pays. Every year, you earn an anniversary credit—up to $500 annually—that never expires and rolls over. Use up to $2,500 at a time toward workshops, consulting, or premium services as you grow with Crucible.
$100/yr
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$500/yr
Workshop Discounts
Unlock tier-based discounts on virtual or in-person workshops, with savings increasing at higher membership levels
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Crucible Connect
Join industry experts, top vendors, and fellow operators every month for exclusive insights and proven strategies. Get your toughest questions answered, discover game-changing tools, and build relationships with leaders who've scaled from $2M to $60M+. Members routinely uncover solutions worth 5-10x their membership investment in these sessions alone.
Weekly Forge
An exclusive weekly deep-dive into proven growth strategies with Service Crucible founder Norris Ayvazian. Each Forge tackles a specific challenge faced by home service operators – from turning zero-dollar tickets into revenue machines to building championship cultures. Tackle your toughest operational challenges with real-time solutions from operators who've scaled multiple $60M+ companies. Each session is recorded and archived for on-demand access.
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1:1 Coaching
Direct strategic guidance from industry veterans who've built and scaled multiple $60M+ operations. Get personalized solutions, overcome roadblocks, and accelerate growth with focused, results-driven coaching sessions.
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Monthly
Bi-Weekly
1:1 Staff Training
Transform your team into revenue generators. From CSRs to install coordinators, we provide one on one role-specific training that elevates performance across every department.
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Technician Training
Elevate your techs' performance with personalized, expert coaching. Our field-tested Core 5 Service System transforms service calls into revenue opportunities while maintaining integrity. Techs learn to educate customers, present options confidently, and close premium solutions – all while reducing callbacks and increasing customer satisfaction.
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Flex Time
Additional time where you can schedule in 30 or 60 minute time blocks to focus on strategy, train techs, management, or office staff to elevate them to the next level.
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2 Hrs/Month
ServiceTitan
Access to CruBot
Access to CruBot, our one-of-a-kind chatbot who is up to date with all ServiceTitan knowledge, including new patch releases. Save hours of time by not having to go through the Knowledge Base or wait for a question to be answered in an online FaceBook group.
Academy Lessons
Get access to exclusive online training courses and manuals using the same strategy that $60m+ companies and PE firms are using to dominate the market.
Tactical Monitoring
Our experts gain direct access to your ServiceTitan account, tracking key performance metrics and identifying growth opportunities. Through 1:1 coaching, we deliver strategic insights tailored to your business, ensuring every move drives you closer to the next level.
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Optimization
We work with you to directly optimize your ServiceTitan setup—fine-tuning your price-book, workflows, job types, tags, roles, and permissions—so your system runs efficiently while you focus on growth.
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Member Support
Priority
Higher-tier members receive faster response times and prioritized assistance to ensure their needs are addressed first.
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Crucible Academy
Need help with your Academy membership or features? Get expert support via email for guidance on resources, access, and maximizing your experience.
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Text/SMS
Exclusive to Forge and Ignite members—get quick answers and expert support via text for faster, on-the-go assistance.
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Phone
Exclusive to Ignite members—get direct, priority access to expert coaching via phone for strategic guidance when you need it most
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