Would you let someone else write your family's legacy?
The best Home Service Companies don't outsource their success. They're in the 1% because they don't copy and paste what the other 99% do.








Fire Every Coaching Group and Consultant. Including Us.
Service Crucible isn't here to run your business. We're here to make ourselves obsolete.
We help you build the training, systems, and culture that make outsiders unnecessary.
Hear from Industry Leaders and Members

Service Crucible solves complex operational challenges while keeping people at the center. Their work directly moved the needle in both profitability and execution.
Elias Moussa
COO - Michael and Son

Working with Service Crucible brings absolute clarity. Their frameworks turns execution from good to exceptional, and the results will speak for themselves.
Katie Donovan
CEO - Camp Digital

Service Crucible doesn’t just consult, they implement. The systems they deliver our clients helped scale outcomes they had been chasing for years.
Shawn Byrne
CEO - MBN

What impresses me is the prescriptive clarity. Service Crucible translates high-level strategy into real-world actions that teams can adopt immediately.
Michelle Hogan
VP - Dynamic AQS

Service Crucible helped my team understand and get control of the metrics that actually matter. We shifted from reactive to proactive, and it changed everything.
Stephen Akian
Owner - Akian Plumbing, AC & Electric

After leaving a major national coaching group and joining Service Crucible, we’ve doubled net profit and shattered revenue records. The difference is night and day. Our techs are closing stronger, our call center runs like a machine, and the business is finally scaling with confidence.
Tom Doepke
Owner - Mountainside Air
Visualize your membership experience:
1. Chart of Accounts
Without a clean COA, you’re flying blind. Our master chart, built on 50+ years of field data, instantly exposes misclassified COGS and expenses so you can actually see where your money goes.
2. The Crucible Audit
A top-to-bottom operational X-ray. We don’t guess : we pull every number, process, and behavior into the light so the real problems (and opportunities) are impossible to ignore.
3. Fix Leaks. Build Wins.
Stop the financial hemorrhaging, double down on proven wins, play to your strengths, and attack the money left on the table. This is where we kill bad habits and lock in the first measurable lift.
4. Execution Hub
You won’t find recycled antique playbooks here. What you get is a living library of proven systems: videos, templates, and frameworks that evolve with the industry. It’s the edge you can plug in today, not theory collecting dust.
5. Buying Power
Every percentage point matters. Our vendor network gives you buying power most contractors can only dream of, and that drives real dollars to the bottom line and widening your margins instantly.
6. Legacy & Exit Ready
Whether your goal is to pass the company down, scale into new markets, or sell for a premium multiple, Service Crucible builds the kind of business that gives you choices.
Service Crucible Blog: The Home Service Forge
Subscribe to a blog that delivers instant wins. Check out one of our articles below!
1 min read
The Home Field Advantage: How Top HVAC Companies Win Trust at the Front Door
Norris Ayvazian: Jan 23, 2025
3 min read
First Call, First Win: Rethinking the Booking Process
Sean Dougherty: Apr 24, 2025