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Our Impact By The Numbers

From scaling a $4M operation to $12M in 12 months while maintaining 25% net profit, to recovering a 60% call volume loss in under 5 months for a major PE operation - our results speak for themselves:

50% target Gross Profit achieved across member companies

25% minimum increase in closing rates and average tickets

35% aged opportunities consistently maintained on dispatch boards

Less than 1% callback rates through operational excellence

From $2M to first $12M in under 12 months

60% scheduling efficiency achieved through capacity planning

Over 15 custom AI Agents created for our members

1,000+ ServiceTitan upgrades delivered

Our Values Forge Our Future

Meraki

 
Meraki is a Greek word that describes putting your soul, creativity, and love into something you do. It implies doing something with great care and devotion, often leaving a piece of yourself in your work. Whether it’s cooking, designing, or writing, meraki embodies the passion and wholehearted effort behind any endeavor.
 
 
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Philotimo

Philotimo is a profound Greek term that is difficult to translate directly. It represents a sense of honor, duty, and pride in doing what is right, often driven by love and respect for others. Philotimo encompasses virtues like generosity, humility, and a commitment to ethical values, often tied to a deep sense of community and selflessness. It’s about acting with integrity and being motivated by a higher sense of purpose.

Relentless Reality

 
We face operational truths head-on and implement real solutions, not quick fixes. Our approach strips away surface-level trends to focus on proven fundamentals that drive lasting results. We believe that acknowledging and addressing reality – however challenging – is the foundation of true transformation. This is where most clients will fail. 

 
 

Legacy Through Action


Building businesses that last generations requires more than strategy – it demands consistent, purposeful execution. We focus on creating sustainable success through systematic excellence, proven processes, and measurable outcomes. Every action we take is designed to strengthen your foundation for long-term growth.


Collective Wisdom


Inspired  by the Greek word "Koinonia", we believe true excellence emerges when deep industry experience meets genuine collaboration. By combining battle-tested insights with the unique perspectives of our service community, we create solutions that are both proven and pioneering. Every success story strengthens the knowledge we share, empowering the next generation of industry leaders.
1,000+
Resources Available
35%
Average Revenue Increase
20+
Vendor Discounts

Meet Our Founder

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Norris Ayvazian
Founder & CEO

I didn't set out to build another consulting company. After 15 years in the industry and being third-generation in the trades, what kept me up at night wasn't worrying about KPIs falling or shrinking margins – it was seeing good people suffer needlessly.

Owners working themselves to exhaustion, teams fragmented despite their best efforts, and communities losing faith in an industry that should represent the best of American craftsmanship and service.

The truth is, most of these companies have all the right pieces. What's missing isn't another system or tool – it's the fundamental understanding of how these pieces work together. How roles intersect, how teams collaborate, how knowledge passes from one generation to the next, creating not just profitable businesses but lasting legacies in their communities.
 

Service Crucible was born from this simple truth: our industry thrives when we focus on what matters – mastering the fundamentals, building genuine relationships, and creating cultures where everyone grows together. When we get this right, we don't just build stronger companies – we strengthen the backbone of our communities and restore faith in the value of hard work and exceptional service.

Whether you're doing $2 million or $60 million in revenue, the challenges we face unite us. Let's have an honest conversation about where you are, where you want to go, and how together, we can help your business become the force for good it was meant to be.

Your company's potential isn't just about growth – it's about impact. Let's unlock it together.

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Wharton School

Our Founder Is A

Certified Private Equity Professional

From the Wharton School of Business
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