Buying Power

Your pricing is good.
It's still beatable.

Service Crucible is a national buying group for
independent HVAC, plumbing, and electrical contractors.

You have accounts. You negotiated hard. A rep you trust. None of that changes the math. Whatever you cleared as a single company, a group buying at scale clears lower. And the gap is widest on parts, because you buy those on every job.

Show me my number Run it yourself first
Private pricingQuoted to members, never published. Same as the account you already have.
Straight pass-throughWe never take a rebate dollar on what you buy.
Nothing to switchKeep every distributor and rep you have today.

Built for

  • Independent shops, owner operated
  • Roughly $1.5M to $5M in revenue
  • HVAC, plumbing, electrical, or all three
  • Owners who sign the checks and read the invoices

Not built for

  • Franchises. Your pricing is set upstream.
  • PE platforms. You already buy at scale.
  • Supply houses and manufacturers
  • Anyone planning to sell the business this year

The premise

Nobody is going to tell you you're leaving money on the counter.

Not your distributor. Not your rep. Not the OEM. Everyone in that chain is doing their job, and their job is not to lower your cost.

01

You set it years ago

Most shops negotiate once, get a fair number, and never look again. There is no annual review. Nobody is auditing it.

02

Your volume is your ceiling

Pricing follows volume. One shop, however well run, buys like one shop. That is the whole limit, and it has nothing to do with how well you negotiate.

03

The leak is in the small stuff

Equipment invoices get scrutiny. A forty dollar capacitor does not. That is where the money quietly goes.

The math nobody runs

A discount is worth what you multiply it by.

Equipment A few times a month

You negotiated these.

Parts Every single job

You never negotiated these.

One mark, one purchase. We ran out of room. Your year does not.

Same points off. Applied every time a truck rolls.

Across the industry, materials and purchases run near 38.8% of what an HVAC company spends.
Labor runs near 33.8%.
Your single largest cost line is the one you renegotiate the least.

Your number, not ours

Buying Power WorksheetService Crucible
$500,000
8%
Your annual spend$500,000
The same order, a few points better$460,000
Stays in the business $40,000/yr

At that rate it is costing you $110 a day not to look. $120,000 across three years.

This worksheet multiplies numbers you enter. It makes no claim about pricing on any manufacturer's product. Our member pricing is quoted privately, the way your distributor account was.

We can't print our number.
So use yours.

Manufacturer policy keeps real equipment pricing off public websites. Ours, your distributor's, everyone's. If a buying group is advertising its discount, that pricing is not private, and private is where the real number lives.

So don't take a number from us. Move the sliders with your own spend and decide for yourself whether a few points is worth a conversation.

1

Service tech's wages, covered for a year, without selling one more job.

14

Installs you did not have to sell to make the same net profit.

$400K

Revenue you would have to book to net what this hands you for free.

Check it against a real invoice

The proof

We ran it on a member's real order.
Here is everything we're allowed to show you.

Line comparisonMember order · redacted
Line item
Their price
Member
Condenser, 3 ton
██████
██████
Matched coil
█████
█████
Air handler
██████
██████
Line set
████
████
Contactor, 2 pole
███
███
Capacitor, dual run
███
███
Delta, every line ██████
Withheld under manufacturer policy

The blackout is the point.

This was a shop with an established account and pricing they had every reason to believe was competitive. We took a real order and priced it line by line. Not just the headline equipment. The coil, the line set, the contactor, the capacitor.

The gap held down the whole sheet. We are not permitted to print what it was, and neither is any distributor you buy from. That rule is exactly why nobody has ever shown you what you could be paying.

We will show you. On your own invoice, in private, where the number is allowed to live.

See it unredacted, on your order

Why this exists

They are not buying your company.
They are buying your buying power.

Private equity did not roll up this trade because they love furnaces. They did it because scale moves the cost line, and the cost line is where the money was hiding the whole time. Every acquisition is a volume acquisition.

117,000

HVAC contractor firms in the country. One of the most fragmented trades in America.

70%

Are independents running fewer than ten employees. Buying alone. Every one of them.

30% → 50%

Share of industry revenue held by PE roll-ups today, and where it is projected to be by 2030.

200+

Acquisitions completed by PE-backed consolidators in 2024 alone.

You can have the scale without the sale.

That is the entire idea. Twenty thousand independent shops buying like twenty thousand independent shops is why the pricing is what it is. Organized, they buy like a platform. Nobody has to sign anything away to get there. And to be plain about what we are not:

×

We do not take equity in member companies as a condition of pricing. Group pricing is group pricing.

×

We do not broker the sale of your business, and we are not paid by anyone who does.

×

We do not need your financials to price your parts. Send an invoice, not a P&L.

×

We do not lock you in. Thirty days notice and you are out, with nothing clawed back.

The model

Where a buying group makes its money tells you everything.

The usual structure

Rebate on the back end

They collect a rebate on everything you buy. Their income rises with your invoice. Nobody in that arrangement is working to get your price down, because the spread is the business.

Service Crucible

Straight pass-through

We negotiate the discount and hand it to you whole. We never touch a rebate dollar. Our revenue is the membership fee below, which you can see, so the only way we keep you is to keep beating your number.

$899 / month

That is the whole thing. No rebate skim, no percentage of your spend, no back end. Most members clear the annual cost inside their first few equipment orders.

What membership includes

The access

One login. Not one more account to babysit.

And nothing to switch. Keep every relationship you have. Use this where it wins.

Equipment

Goodman, full line. Daikin mini splits. Priced privately to members.

HVAC parts

Motors, capacitors, contactors, controls, sheet metal, refrigerant. The everyday pulls, the ones nobody prices.

Plumbing and electrical

Fittings, valves, water heaters, wire, breakers, devices. Same login, same structure.

Crucible Academy

The Four Forges, the Core 5 Service System, and the Crucible Audit, a 450 point operational review. Weekly coaching and playbooks you can run the same week. The pricing is why members join. This is why they stay.

Who is behind it

I built the buy side.
Then I came back for the shops.

Service Crucible is not a broker who found a niche. I spent years inside the platforms consolidating this trade, at the level where the purchasing synergies get modeled before the offer letter goes out. I know precisely what your volume is worth to somebody else, because I was the somebody else. You should not have to sell the company to collect it.

OperatorVice President, TurnPoint ServicesPE-backed platform
OperatorLegacy Service PartnersPE-backed platform
OperatorApex Service PartnersPE-backed platform
OperatorMichael & Son ServicesMulti-market home services
TrainingDirector of Training and Growth, Home Service FreedomBuilt the frameworks
HonorsBusiness Leader of the Year, Pensacola2021
CredentialPrivate Equity certification, WhartonThe buy side, formally
$4M to $12M

One shop, in twelve months.

$250M

Slice of a PE portfolio, run at 20% EBITDA.

25% net

On a 4.6% advertising budget. Ask and I will show you the numbers.

The offer

Send one invoice.
Get the number nobody will print.

Not a demo. Not a discovery call. One recent equipment or parts invoice, and we line-item it against member pricing so you can see both columns on your own paper. Privately, which is the only place this conversation is allowed to happen. If you are already getting a great deal, we will tell you that too.

Step one

Email a recent invoice. A photo off your phone is fine. Redact whatever you want.

Step two

We price the same order, line by line, at member cost.

Step three

You get the side by side. Two minutes of your day.

  • No call required
  • No financials
  • Redact freely
  • We tell you if you're already winning

Attach the PDF, or just take a picture of the invoice with your phone. Either works. The button opens a draft with your worksheet numbers already in it, or send it straight to transform@servicecrucible.com.

Email your invoice See what membership includes

Straight answers

The questions everyone asks first.

Why won't you just publish the pricing?

Because we are not allowed to, and neither is anyone else who sells this equipment. Manufacturers set advertising policy on what a price can be shown publicly. Notice that Goodman does not publish a suggested retail price either. Your dealer quotes the job. That is the industry, not a dodge. It is also why the only honest thing we can do is price your actual invoice and show you privately.

Do I have to drop my distributor?

No. Keep every account and every relationship you have. Most members run both and use group pricing where it wins. Nothing about your current setup has to change for this to pay for itself.

Will my rep find out and punish me for it?

You are not obligated to tell anyone what you buy or where. Members typically keep their existing accounts active and healthy, which is exactly why we do not ask you to consolidate. Your leverage goes up when you have two real options instead of one.

Where is the catch on the back end?

There isn't one. We do not collect rebates on your purchases. The discount we negotiate is the discount you get. Our revenue is the $899 membership, which is exactly why we have to keep beating your current pricing to keep you.

Is this a front for buying my business?

No. We do not take equity as a condition of pricing, we do not broker sales, and we are not paid by anyone who does. I spent years on the acquisition side of this industry, which is precisely why I know an independent shop does not need to sell to get the purchasing advantage. If you ever want to talk about what your company is worth, that is a separate conversation you start, not one we run at you.

What can I actually buy?

Goodman full line and Daikin mini splits on equipment, plus parts and materials across HVAC, plumbing, and electrical, all under one login. We only list what we can actually transact on today.

What if my pricing is already good?

Then you find that out for free, in about two minutes, and you go back to running your business. That is a real outcome and we would rather you know than wonder.

Am I locked in?

Thirty days notice, in writing, and you are out. No clawback, no penalty, no exit interview.

Find out what you're leaving on the counter.

Send one invoice Run the numbers again

One invoice. Two minutes. The number nobody prints.

Send one invoice
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