Katie Donovan Talks About Broken Marketing

The Service Crucible Podcast has officially launched! Built for trade professionals who want real results, not surface-level metrics.

In our premier episode of the podcast, I had a great conversation with my good friend Katie Donovan, CEO of Camp Digital.

One of my favorite parts of the conversation was when Katie shared an interesting perspective on how the relationship most service companies have with their membership base can be seen as "abusive".

Then, when we got into the topic of digital marketing and inbound traffic, we talked about High Intention Leads and how much more likely they are to convert same day, on the spot....that's if you manage to capture, convert, book & run the same day. 

If you’re spending heavily on ads but losing leads on the first phone call, this episode is your blueprint for marketing ROI that actually converts.

Episode Highlights:

• How poor marketing-call center alignment kills conversions
• What marketing agencies must know before working in the trades
• Simple ways to start using AI in your business—today
• Why memberships and follow-ups are your top growth levers

If you’re a home service leader tired of vanity metrics and marketing fluff, listen now and start building a business that converts trust into long-term revenue.

💰 Ready to stop wasting marketing dollars? Listen to Episode One of the Service Crucible Podcast now.

🎧 After you listen or watch, act! Schedule your strategy session and start building a system that actually converts.

PS: HVAC Companies, this one's for you:  Service Crucible members now enjoy   Up To 30% Off Goodman Products! All you have to do is join our entry level Academy membership tier and get  immediate  access to Goodman pricing that will make you more competitive than the PE firm in your market.