Norris Ayvazian

Norris Ayvazian combines institutional knowledge with battlefield experience in home services. A Certified Private Equity Professional through Wharton Online, he pairs elite business education with proven operational expertise that has transformed companies across the nation. He's scaled operations from $2M to $60M+, driven a single branch from $4M to $12M in 12 months at 25% net profit, and earned Pensacola's Business Leader of the Year award. As founder of Service Crucible, Norris helps residential service companies turn hard work into lasting success. His hands-on experience across multiple verticals and revenue scales gives him unique insight into the challenges service businesses face—and more importantly, how to overcome them. Having held just about every position in the home service industry, none of his teams or clients have ever been told to do something he has not done before or isn't willing to do himself. Beyond metrics and systems, Norris believes in building businesses that stand the test of time through operational excellence, strong team cultures, and unwavering commitment to customer value. His articles share battle-tested strategies that help service companies transform their potential into sustainable success.

2 min read

AI Coaching Is Reshaping Home Service Sales

Norris Ayvazian: Jun 19, 2025 6:21:22 AM

In Home Services, excellence isn’t just measured by service quality—it’s measured by how well your technicians communicate, educate, and close. As...

1 min read

Michael Venidis Talks Scaling With Character

Norris Ayvazian: Jun 13, 2025 7:00:00 AM

I had the privilege of sitting down with Michael Venidis, Chief Experience Officer at Ryno Strategic Solutions, for a powerful conversation on the...

3 min read

Scalable HVAC Success: Real Systems, Real Profit

Norris Ayvazian: Jun 3, 2025 8:07:07 AM

For HVAC business owners, scaling up isn't just about adding more trucks or taking on more calls—it’s about scaling smart. That means installing the...

2 min read

Derek Cormier Unpacks the Secrets to Scaling Wisely

Norris Ayvazian: May 29, 2025 9:39:26 AM

If you’ve ever caught yourself asking, “How do I grow my home service business without lighting my marketing budget on fire?” — this episode is for...

1 min read

Katie Donovan Talks About Broken Marketing

Norris Ayvazian: May 22, 2025 9:58:20 AM

The Service Crucible Podcast has officially launched! Built for trade professionals who want real results, not surface-level metrics. In our premier...

2 min read

Turning Metrics Into Momentum

Norris Ayvazian: May 20, 2025 9:22:17 AM

Success in home services isn't just measured by how many calls you run—it’s about what happens once you're inside the home. One of our recent...

3 min read

From Stalled to Scaling: A GBP and LSA Turnaround

Norris Ayvazian: May 13, 2025 8:09:45 AM

Too many home service companies pour time and money into digital strategies without clear outcomes. That’s exactly what happened to a seasoned...

3 min read

Home Service Marketing: Fix the Core, Not the Clicks

Norris Ayvazian: May 7, 2025 9:09:27 AM

For many home service business owners, marketing feels like a money pit. The advice is endless—and often contradictory. Every agency promises...

Business Success Tips Podcast Featuring Service Crucible

Norris Ayvazian: May 1, 2025 1:13:05 PM

In a recent episode of the Business Success Tips Podcast, Service Crucible founder Norris Ayvazian joins Paul Sanneman for a straight-talking...

2 min read

The Future of Home Services: Scaling Smarter with AI and Systems

Norris Ayvazian: Apr 29, 2025 8:31:32 AM

Too many residential service companies remain buried in manual tasks—spreadsheet chaos, missed follow-ups, and disorganized service boards. The...

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