Norris Ayvazian

Norris Ayvazian combines institutional knowledge with battlefield experience in home services. A Certified Private Equity Professional through Wharton Online, he pairs elite business education with proven operational expertise that has transformed companies across the nation. He's scaled operations from $2M to $60M+, driven a single branch from $4M to $12M in 12 months at 25% net profit, and earned Pensacola's Business Leader of the Year award. As founder of Service Crucible, Norris helps residential service companies turn hard work into lasting success. His hands-on experience across multiple verticals and revenue scales gives him unique insight into the challenges service businesses face—and more importantly, how to overcome them. Having held just about every position in the home service industry, none of his teams or clients have ever been told to do something he has not done before or isn't willing to do himself. Beyond metrics and systems, Norris believes in building businesses that stand the test of time through operational excellence, strong team cultures, and unwavering commitment to customer value. His articles share battle-tested strategies that help service companies transform their potential into sustainable success.