Norris Ayvazian

Norris Ayvazian combines institutional knowledge with battlefield experience in home services. A Certified Private Equity Professional through Wharton Online, he pairs elite business education with proven operational expertise that has transformed companies across the nation. He's scaled operations from $2M to $60M+, driven a single branch from $4M to $12M in 12 months at 25% net profit, and earned Pensacola's Business Leader of the Year award. As founder of Service Crucible, Norris helps residential service companies turn hard work into lasting success. His hands-on experience across multiple verticals and revenue scales gives him unique insight into the challenges service businesses face—and more importantly, how to overcome them. Having held just about every position in the home service industry, none of his teams or clients have ever been told to do something he has not done before or isn't willing to do himself. Beyond metrics and systems, Norris believes in building businesses that stand the test of time through operational excellence, strong team cultures, and unwavering commitment to customer value. His articles share battle-tested strategies that help service companies transform their potential into sustainable success.

Service Crucible on Home Service Hustle Podcast

Norris Ayvazian: Apr 25, 2025 12:37:22 PM

Grateful to have joined Jonathan Bannister on the Home Service Hustle podcast to share the lessons I’ve learned scaling HVAC businesses from $4M to...

1 min read

Service Crucible Featured in Wantrepreneur to Entrepreneur

Norris Ayvazian: Apr 17, 2025 7:02:43 AM

The residential home service space is flooded with "miracle systems" and self-proclaimed experts. But in this Wantrepreneur to Entrepreneur...

2 min read

Stuck in the Messy Middle? Here's the Real Reason You’re Not Scaling

Norris Ayvazian: Apr 10, 2025 7:17:31 AM

You can’t out-hustle bad systems. I don’t care how many late nights you put in, how many trucks you wrap, or how many CSRs you hire—you’ll just end...

1 min read

Service Crucible on the Blue Collar Prosperity Podcast

Norris Ayvazian: Apr 3, 2025 5:56:33 AM

For home service business owners aiming to scale beyond the elusive $5 million revenue mark, what got you here simply won't get you there. That’s the...

2 min read

Execution Wins. Talk is Cheap.

Norris Ayvazian: Mar 27, 2025 6:43:53 AM

In the home service industry, success isn’t just about what happens in the field—it’s about what happens behind the scenes. Alignment. Communication....

2 min read

Elevating the Customer Experience in Home Services

Norris Ayvazian: Mar 20, 2025 7:35:42 AM

Beyond Sales: Creating Memorable Customer Interactions In the home service industry, standing out isn’t about flashy sales techniques—it’s about...

2 min read

6 Signs You're Not Really Leading Your Home Service Business

Norris Ayvazian: Mar 13, 2025 6:31:02 AM

"I just need better people." I hear this constantly from owners frustrated by their company's performance. But after helping transform dozens of...

A home service technician with a customer in her home, on the phone calling in for a supervisor.

3 min read

The Hidden Sales Killer in Home Services (And How to Fix It)

Norris Ayvazian: Mar 6, 2025 9:16:15 AM

The Secret Behind Akian Plumbing’s 80% Close Rate—and Why Most Contractors Are Leaving Money on the Table Most home service businesses are leaking...

A CSR sitting at his desk in the Call Center.

2 min read

Call Center Excellence: Rekindling the Heart of Home Service Success

Norris Ayvazian: Jan 29, 2025 5:52:16 PM

When was the last time your heart raced at the sound of a phone ringing?

1 min read

The Home Field Advantage: How Top HVAC Companies Win Trust at the Front Door

Norris Ayvazian: Jan 23, 2025 10:45:00 AM

Your technician's first 30 seconds at a customer's door can make or break your HVAC business. Here's how elite service companies turn that critical...

Prev 1 2 3 Next