Service Crucible on the Blue Collar Prosperity Podcast

For home service business owners aiming to scale beyond the elusive $5 million revenue mark, what got you here simply won't get you there. That’s the central message behind a powerful new episode of the Blue Collar Prosperity Podcast hosted by Paul Maskill.

In this episode, Paul sits down with Norris Ayvazian, a seasoned home service operations expert and founder of Service Crucible, to unpack what it truly takes to break through the $5M barrier—and sustain high-profit growth.

👉 Listen to the full interview now

From $4M to $12M in 12 Months: The Proof Is in the Process

Norris Ayvazian isn't just another consultant. Before launching Service Crucible, he served as the Director of Training and Growth at Home Service Freedom. His standout achievement? Growing Peaden’s Pensacola branch from $4M to $12M in just 12 months—all while maintaining an impressive 25% net profit.

His success comes from deeply understanding what drives sustainable growth in home service operations. With a track record of managing businesses from $2M to $60M+, Norris has earned a reputation as a hands-on leader who builds scalable systems, sharpens financial insights, and transforms call centers into profit centers.

The Four Forges: Norris’ Blueprint for Breakthrough Growth

At the core of Norris' strategy are what he calls “The Four Forges”—the foundational elements every home service company must master to lead in their market:

1. Operational Clarity – Your financials are a mirror of your operations.

2. Service vs. Install Split – Treat each as its own P&L to unlock efficiency and accountability.

3. Call Prioritization & Dispatching – Schedule for profit, not just convenience.

4. Call Center Optimization – Stop thinking of your call center as overhead and start treating it like a profit center.

What Sets $5M+ Companies Apart?

In the podcast, Norris shares insights on what separates home service companies that break past $5M from those that stall out:

• They treat their numbers like a compass, not an afterthought.

• They focus on customer experience as a differentiator—especially in scheduling, follow-ups, and communication.

• They invest in systems and people before scaling revenue.

Want to Learn From the Best?

If you’re a home service entrepreneur looking to unlock the next level of growth, this is the episode you can’t afford to miss.

🎧 Tune in now to the Blue Collar Prosperity Podcast with Paul Maskill and discover how Norris Ayvazian is helping contractors build seven-figure foundations that last.

For more on operational strategy, systems, and scaling home service businesses, visit Service Crucible.