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service business metrics

2 min read

AI Coaching Is Reshaping Home Service Sales

Picture of Norris Ayvazian Norris Ayvazian: Jun 19, 2025 6:21:22 AM

In Home Services, excellence isn’t just measured by service quality—it’s measured by how well your technicians communicate, educate, and close. As...

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1 min read

Katie Donovan Talks About Broken Marketing

Picture of Norris Ayvazian Norris Ayvazian: May 22, 2025 9:58:20 AM

The Service Crucible Podcast has officially launched! Built for trade professionals who want real results, not surface-level metrics. In our premier...

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3 min read

Home Service Marketing: Fix the Core, Not the Clicks

Picture of Norris Ayvazian Norris Ayvazian: May 7, 2025 9:09:27 AM

For many home service business owners, marketing feels like a money pit. The advice is endless—and often contradictory. Every agency promises...

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The Movie Theater Popcorn Principle: Why Three Options Transform Service Sales

Picture of Norris Ayvazian Norris Ayvazian: Jan 20, 2025 3:10:27 PM

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